How to Use the Content

Using the content at www.CUcontent.com is easy! Simply subscribe to get your own user ID and password. Once you've subscibed, you will have unlimited use of all the financial cartoons, articles, features, and more.

Using the content in your newsletter
Using the content on your website
Other uses for CUcontent.com

Using the content in your newsletter:

CUcontent was established to facilitate the creation of interesting, informative newsletters that build member loyalty.

This site makes it easy! Here's what you do:

Choose a newsletter template. If you already have one you're happy with, excellent. If not, check your desktop publishing program for newsletter templates.
Log into the password protected part of this site and begin browsing. Decide which articles you want to use and what mix of features, quotes and other fillers you want to include in your newsletter.
Use your mouse to highlight the articles you want by left clicking once and dragging the mouse until the entire article is highlighted.
Right click your mouse and select the option to 'copy' (or press CTL+C).
Paste the article into your pre-selected template.
Repeat for all components of your newsletter.
You can also use the content from this website on your credit union's website and/or any other marketing purpose. Of course, you can customize all articles and features to make them longer, shorter or further promote your own products and services
Done! You've created an effective newsletter in minutes by working smarter, not harder!

Please Note: These directions are for credit unions with a current subscription to CUcontent.com. This subscription gives you unlimited access. If you don't yet have a subscription subscribe here.

Using the content on your website

To use the content on your website, simply select the articles or features you want use, and send a copy or link to your web designer.

Other uses for CUcontent.com

There are many ways to use the content at CUcontent.com, and other than repackaging and/or selling the content, you can do almost anything, UNDER YOUR OWN NAME, with the content here.

E-mail marketing. Take advantage of this low-cost marketing media by emailing members a financial tip of the week…and news of what's happening at the credit union. Don't make it too promotional though, because you want members to look forward to reading it.
Mailers. Include informative, educational content as part of your mailers promoting any product or service. Search the site for product-related articles to find content suited to your promotion.
Drive-thru information sheets. A fun feature adds interest to the member's experience.
Brochures. Rather than being only promotional, answer the 'what's in it for me' question by giving members small pieces of information that are helpful to them as well as interesting.
Lobby posters. Points to ponder and the cartoons are great for this, but an article on 'does the FDIC insure credit unions' posted in large print in the lobby gives members something to read while waiting in the branch lobby and helps them understand the credit union difference, how to better handle their finances, or whatever message you're looking to convey.
Electronic message boards. Rotating or scrolling content can include short features or teaser text that direct members to your credit union's website for more.
Interactive newsletter/website features. A question can be included in the newsletter (or in the branch lobby) and the answer posted online. Great way to generate member interest in your website!
Blogs. Some of the articles can be used as blog posts, or they can give you ideas for blog posts of your own.
Start a dialog. Take one of the 'ask the financial guru' questions and ask members to provide their own answers. Take an article that might be controversial and open the conversation to members on a message board at your site.
Use select articles (or cartoons) as part of any classes or seminars given at the credit union.
By-line the articles yourself in a weekly or monthly local or trade publication. Newspapers are often looking for solid information, and with personal finance such a big issue today, the timing couldn't be better. Pick a regular feature, or simply pick and choose different features, and send it to the media under your own and your credit union's name. PLEASE CALL BEFORE YOU DO THIS! THERE ARE TERRITORY RESTRICTIONS, AND YOU DON'T WANT TO SEND THE SAME ARTICLE TO AN EDITOR AT A PAPER WHO JUST GOT THE ARTICLE FROM SOMEONE ELSE. CUCONTENT WILL EVALUATE ALL REQUESTS AND COORDINATE USE OF CONTENT BY GEOGRAPHIC AREA.

So many uses for CUcontent! Add interest to your marketing by getting your own subscription and using the content immediately. Subscribe right now by clicking here!